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601

In 2016, the Miami HEAT began managing a restaurant located on the backside of the AmericanAirlines Arena, so the HEAT Creative team was tasked with branding the space. Envisioned as a restaurant on game and concert days and an event venue on so-called dark days, we essentially needed a “something for everybody” identity. The talented Sasha Beck created a design system for 601 that allowed for unlimited customization to go with the brand positioning I produced.

SCOPE:
Research
Brand positioning
Copywriting

DESIGN:
Sasha Beck

Dinner for two or two hundred.

Baby showers, happy hours, and everything in between.

If you can imagine it, we can host it.

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