—

ATLANTA
FALCONS

When the Falcons rolled out new uniforms in April 2020, it wasn’t the only part of their brand that got a refresh. The in-house team implemented a new custom typeface and added new secondary logos to their package, all while standardizing their design processes and protocols in a rigorous and thorough brand playbook. I worked with AMBSE’s executive creative director Michael Benford to write and edit copy for this comprehensive, company-wide standards manual. #RiseUp

SCOPE:
Copywriting
Brand strategy

CREATIVE DIRECTION:
Michael Benford

PROJECT MANAGEMENT:
Samia Ali

DESIGN:
Tucker Brooks
Kevin Fitzgerald