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miami heat
TICKET SALES COPY

The war may be won in the strategy room, but it’s fought on the frontlines. In these ticket sales writing samples from my time with the Miami HEAT, I structured and directed the advertising strategy for two sales campaigns – one that sold new season tickets and one that sought renewals on existing season tickets. Especially effective was the renewal campaign, which achieved an 87% renewal rate (57% early renewals) in a particularly troublesome year as far as team outlook had been concerned.

SCOPE:
Brand strategy
Copywriting

DESIGN:
Sasha Beck (Sales Campaign)
Brett Maurer (Renewal Campaign)