—

worcester
elevator
company

Worcester Elevator Company is a full-service elevator vendor located in Central Massachusetts. Locally owned and managed since 1955, WECO provides new elevators, modernization of existing elevators, and elevator maintenance services. The company had used a hodgepodge of different logos and identifying marks in its sixty year history, so I was tasked with modernizing the Worcester Elevator visual identity and consolidating their brand elements.

SCOPE:
Brand identity redesign
Signage
Apparel
Paper products